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Microinteractions

From pressing an elevator button to liking a photo on Instagram, we all perform tons of single-action tasks every day, usually without much thought. We call these simple moments of engagement microinteractions.

Well-designed microinteractions can be defining because, despite their simplicity, they’re often very powerful. Pinning an inspirational photo, liking a witty status, and retweeting a powerful message have become so common we don’t even need to name the websites that birthed them.

When done right, microinteractions offer an intuitive way to interact with a website. When done wrong, they can cause frustration through unexpected functionality — or downright quirkiness.

As we designers streamline our web experiences, we’ll see — and create — more microinteractions to help us simplify the actions we need to take.